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Commerce Financial Advisors | Investments, Retirement, Insurance

Commerce Rebrands Brokerage Subsidiary as “Commerce Financial Advisors”

Brokerage brand strengthened to highlight its growing role as a financial advisor for investments, personalized retirement planning and insurance advice

– Commerce Brokerage Services, Inc., will begin using the name “Commerce Financial Advisors” today for all of its interactions with existing clients, including those in the local St. Louis region.

The change reflects the increased breadth of services provided by Commerce Trust Company’s brokerage group and highlights the growing role that its professional financial advisors play in providing those trusted services. No action is required by clients as they will continue to enjoy even more robust financial service offerings through the Commerce brokerage brand.

“We believe our new branded name (Commerce Financial Advisors) better represents the holistic approach we take in serving our clients and their financial needs, including personalized retirement planning, investment and insurance advice,” said Jeff Burgess, President of Commerce Brokerage.

“The brokerage business is often an intensely relationship-oriented, one-on-one connection with individual clients,” said Burgess. “Traditional brokerages face a host of competitors in financial services and the opportunity in this space is helping people grow their nest eggs and retirement savings in the manner they see fit. Advice is often the central core of that interaction, and that’s why Commerce Trust has renamed its brokerage arm ‘Commerce Financial Advisors.’ We are so much more than just buying or selling stock.”

The Commerce Financial Advisors name will be evident in account statement, trade confirmation and other important periodic documents that will arrive in the mail, including an updated appearance and new logo to be consistent with the change.

The Commerce Brokerage web site at has also been refreshed. However, no other aspects of the company structure, or ways in which clients conduct business with the brokerage have changed. Existing client advisors, employee email addresses, mailing addresses, phone numbers or account details remain in place. Commerce Brokerage Services, Inc., will remain the legal name.

Commerce Brokerage Services, Inc., member FINRA and SIPC, and an SEC registered investment advisor, is a subsidiary of Commerce Bank. Commerce Trust Company is a division of Commerce Bank.

This material is intended to provide general information only, may be of value to the reader and audience, and is reflective of the opinions of Commerce Trust Company. Commerce Trust Company is a division of Commerce Bank. Commerce Brokerage Services, Inc., member FINRA and SIPC, and an SEC registered investment advisor, is a subsidiary of Commerce Bank. This material is not a recommendation of any particular security, is not based on any particular financial situation or need, and is not intended to replace the advice of a qualified attorney, tax advisor or investment professional. The information in this commentary should not be construed as an individual recommendation of any kind. Strategies discussed here in a general manner may not be appropriate for everyone. Diversification does not guarantee a profit or protect against all risk. Past performance is no guarantee of future results, and the opinions and other information in the investment commentary are as of Sept. 1, 2020. Commerce does not provide tax advice or legal advice to customers. Consult a tax specialist regarding tax implications related to any product or specific financial situation. Data contained herein from third-party providers is obtained from what are considered reliable sources. However, its accuracy, completeness or reliability cannot be guaranteed, and is subject to change rapidly as additional information regarding global conditions may change. All expressions of opinion are subject to change without notice depending upon worldwide market, economic or political conditions.

Not FDIC Insured | May Lose Value | Not Bank Guaranteed | Not Insured by Any Federal Government Agency


Commerce Brokerage Services, Inc., member FINRA and SIPC, and an SEC registered investment advisor, is a subsidiary of Commerce Bank. It provides investment, professional money management, comprehensive financial services and protection and insurance solutions for customers.


Commerce Trust Company, founded in 1906, is a specialized division of Commerce Bank, solely focused on wealth management, investments and planning services for families and institutional clients. Commerce Trust works with clients in all 50 states and 26 countries around the world, helping them reach their goals with objective advice and a variety of tailored solutions. Commerce Trust oversees $53.6 billion in assets under administration, $33.7 billion in assets under management (AUM) and is ranked 19th nationally based on AUA/AUM as of 3/30/20. Learn more at


With $30.5 billion in assets, Commerce Bancshares, Inc. (NASDAQ: CBSH) is a registered bank holding company offering a full line of banking services, including payment solutions, investment management and securities brokerage. Commerce Bank, a subsidiary of Commerce Bancshares, Inc., leverages more than 150 years of proven strength and experience to help individuals and businesses solve financial challenges. In addition to offering payment solutions across the U.S., the Company currently operates banking facilities in nine key markets including St. Louis, Kansas City, Springfield, Central Missouri, Central Illinois, Wichita, Tulsa, Oklahoma City and Denver. Commerce Bank also maintains commercial offices in Dallas, Houston, Cincinnati, Nashville, Des Moines, Indianapolis, and Grand Rapids. Commerce delivers high-touch service and sophisticated financial solutions at regional branches, commercial offices, ATMs, online and through a 24/7 customer service line. Learn more at

Securities and Advisory services provided through Commerce Brokerage Services, Inc., member FINRA, SIPC, and a registered investment advisor, Insurance products are offered through Commerce Insurance Services, Inc. Both entities are subsidiaries of Commerce Bank.

Investment and Insurance Products:
Not FDIC Insured | May Lose Value | Not Bank Guaranteed | Not insured by Any Federal Government Agency