St. Louis, MO – April 14, 2021 – Derrick Brooks, executive vice president, enterprise digital strategy, announced today that Oscar Pineda-Madrid has joined Commerce Bank as vice president, digital strategy leader – growth & innovation. Pineda-Madrid will report to Brooks and help advance the Company’s enterprise-wide digital strategy efforts.
In this role, Pineda-Madrid will support the development of the vision and strategy for and provide implementation support of Commerce Bank’s digital solutions while identifying an approach for systematic innovation across the application ecosystem. He is responsible for leading the digital sales and digital innovation initiatives that are directly correlated to enterprise objectives.
“We are thrilled to have Oscar join the Commerce digital strategy team. He brings deep experience in digital product development and leading digital innovation in key roles in financial services in the United States and abroad,” said Brooks. “Oscar will be an asset to the team as we advance our commitment to enhancing the digital experience and best serving the needs of our customers.”
Prior to joining Commerce, Pineda-Madrid most recently co-founded Nimbly, a start-up under a subsidiary of TD Ameritrade. Nimbly focused on helping young consumers eliminate debt and grow savings. He established product vision, user experience and led the development of the Nimbly brand. Prior to that, Pineda-Madrid worked as director, advanced technology at TD Ameritrade, where he maintained a venture-capital style portfolio to drive awareness and adoption of new technologies, fostered firm-wide innovation and created value across the firm. Under his leadership, Pineda-Madrid established the first cross-functional and cross-boundary innovation team in the organization. He also served as director, product innovation at Mastercard where he traveled across the United States and internationally to lead design sprints at Bank of America, Citibank, Santander Bank, SunTrust Bank, American Airlines, and other Fortune 500 companies across banking, healthcare, transportation, retail and entertainment. Pineda-Madrid earned his MBA from Lindenwood University and completed the Innovation and Entrepreneurship program at Stanford University.
About Commerce Bank
With $32.9 billion in assets1, Commerce Bancshares, Inc. (NASDAQ: CBSH) is a registered bank holding company offering a full line of banking services, including payment solutions, investment management and securities brokerage. Commerce Bank, a subsidiary of Commerce Bancshares, Inc., leverages more than 150 years of proven strength and experience to help individuals and businesses solve financial challenges. In addition to offering payment solutions across the U.S., Commerce Bank currently operates full-service banking facilities across the Midwest including the St. Louis and Kansas City metropolitan areas, Springfield, Central Missouri, Central Illinois, Wichita, Tulsa, Oklahoma City, and Denver. It also maintains commercial offices in Dallas, Houston, Cincinnati, Nashville, Des Moines, Indianapolis, and Grand Rapids. Commerce delivers high-touch service and sophisticated financial solutions at regional branches, commercial offices, ATMs, online, mobile and through a 24/7 customer service line. Learn more at www.commercebank.com.
1. As of December 31, 2020