July 13, 2023 – St. Louis, MO. – After a successful first football season at the University of Missouri – Columbia, wide receiver and East St. Louis, Missouri native Luther Burden III has entered an NIL (name, image, likeness) agreement with Commerce Bank. Fans will recognize Burden from his fast feet on the field as well as his support of St. Louis-based brands such as Imo’s Pizza and Old Vienna Chips.
Following his success on and off the field, Burden has maintained a strong connection to his hometown, aligning well with Commerce’s dedication to support the communities it serves. Burden recently paid North County grocery shoppers’ bills as part of a Demetrious Johnson Charitable Foundation event and hosted a free football camp at the Herbert Hoover Boys & Girls Club, where Burden began his football journey.
“I love St. Louis and giving back to the community that has supported me for so long,” said Luther Burden III. “As I meet fans, I realize that many look up to me, so I want to make sure I set a good example. I’m glad I can share what I learn from Commerce about managing money and growing my credit with my followers.”
“Luther’s commitment to the community makes him a great fit for Commerce Bank,” said Bob Holmes, chairman and chief executive officer, Commerce Bank, St. Louis. “We want to reach new audiences with financial education and resources, and Luther is the right person to carry that ball. We’re excited for the opportunity to work with Luther and build a relationship with him.”
As part of the agreement, Luther will share posts and highlights that document his experience with Commerce as a customer, and spotlight helpful tips for those new to the world of banking. For more information, or to follow Luther’s journey with Commerce, find Luther on Instagram @lutherburden3.
About Commerce Bank
With $32 billion in assets1, Commerce Bancshares, Inc. (NASDAQ: CBSH) is a regional bank holding company offering a full line of banking services through its subsidiaries, including payment solutions, investment management and securities brokerage. One of its subsidiaries, Commerce Bank, leverages nearly 160 years of proven strength and experience to help individuals and businesses solve financial challenges. In addition to offering payment solutions across the U.S., Commerce Bank currently operates full-service banking facilities across the Midwest including the St. Louis and Kansas City metropolitan areas, Springfield, Central Missouri, Central Illinois, Wichita, Tulsa, Oklahoma City, and Denver. It also maintains commercial offices in Dallas, Houston, Cincinnati, Nashville, Des Moines, Indianapolis, and Grand Rapids. Commerce delivers high-touch service and sophisticated financial solutions at regional branches, commercial offices, ATMs, online, mobile and through a 24/7 customer service line. Learn more at www.commercebank.com.
1As of March 31, 2023