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Commerce Bank Celebrates Independent Retailer Month

July is Independent Retailer Month, a time to celebrate and support small businesses that are independently owned and operated. These businesses are the lifeblood of local communities, providing unique products, white-glove service and a personal touch that big-box stores simply can’t match. Independent retailers face numerous challenges — from competition with online retailers to high overhead costs — but with the support of their local communities, they can thrive and continue to make a positive impact.

As consumers, we can do our part to support independent retailers by shopping local and encouraging our friends and family to do the same. When we shop at a locally owned store, we’re putting our money back into our communities, creating jobs and helping build a stronger local economy. We also have the opportunity to find unique and one-of-a-kind products that we might not find at big-box stores.

If you’re a small business owner, Independent Retailer Month is a great opportunity to showcase your business and attract new customers. Here are some tips to help you make the most of this month:

  1. Plan special events and promotions to attract new customers and show your appreciation for existing ones. Offer discounts, free samples or other incentives to encourage people to visit your store.
  2. Engage with your community by sponsoring events, supporting local charities or partnering with other small businesses. This is a great way to build brand awareness and establish yourself as an important part of the community.
  3. Leverage social media to promote your business and engage with your customers. Post photos and videos of your products, share customer reviews and offer exclusive discounts to your followers.
  4. Emphasize your unique selling proposition and characteristics that set your business apart from the competition.
  5. Ensure your employees are trained to provide exceptional customer service and exceed your customers’ expectations. As an independent retailer, you have the opportunity to extend personalized service that larger stores aren’t able to provide.
  6. Increase your online presence, and if you don't already offer online shopping, consider setting up an online store or partnering with an e-commerce platform to sell your products.

By following these tips, you can make the most of Independent Retailer Month and build a stronger, more successful business. And for consumers, it’s important to remember the value of independent retailers goes far beyond a single month. By supporting them year-round, we can help ensure that these businesses continue to thrive and make a positive impact on our communities.